Two Birds, One Stone

My boss's boss asked me today what would make our business more profitable.

He didn't mean the theme park itself...he meant our little corner of the business.

I told him we don't market our services

If we just included information in our print ads

or had a spotlight article about our services in the local paper

our target community is loyal

once they know you provide a service...they frequent

We've been providing amazing service at unheard of levels and haven't been telling anyone about it

If you tell them...they will come

So he said he'd work on the copy in print ads...he's got more clout

And he asked ME to write an article

something he can float down the line to the ones who make things happen

me...he says I'm a good writer and know the niche intimately

Me

So see both of these things (print ad, article) are on my list of professional goals to be completed in 2009.

And one of my personal goals is to be published...thought I had accomplished that one with my guest appearance in a tattoo mag...but maybe not...maybe this is a chance for the whole 2 birds one stone thing

Now I'll just not question my writing abilities and go...

(inhale)